Dear 25 year old me,
Today we’re going to talk about how you’re really quite bad at sales, terrible in fact. Truthfully, you wouldn’t want it any other way.
“Sales” is just one of those words that sends a sleazy shudder down the spine. It just seems like a process that has an ulterior motive. Frankly, if you don’t believe in something, you’re certainly not going to convince someone else to believe in it.
Don’t get me wrong, this is definitely not a dig at people in sales at all – a lot of your friends are in sales focused roles and they’re awesome people.
It’s just that you, personally, can’t bring yourself to sell something unless you truly buy it (so to speak). In fact, you’ve been known to talk clients out of spending money on something that you really didn’t think they needed. It’s possibly not the best business model but hey, you’d rather sleep with a healthy conscience at night.
If you’re saying the right sounding things just to get clients through the door, it almost seems like a relationship doomed to fail from the beginning.
Sounds pretty similar to the dating game really; while we all want to go out there and make a great first impression, we certainly don’t want to get tangled in a web of lies just to get the person into bed…
Unless of course, you’re literally only after the one night stand. Pretty soon though, you’re going to start getting a bad reputation if you’re not upfront about it.
Just a thought!
Obviously though, profit, clients and income are the basis of running a business, but a business will only flourish on integrity and trust. There still needs to be a balance struck here, so just keep doing what you’re doing by only making recommendations that you’d do yourself if your client’s business was your own.
It’s the only way really.
The wins that you help your clients achieve along with the long term business partnerships that you form over time far outweigh any temporary wad of cash. Every. Time.